Yes, You Should Have a Blog for Your Website

Written By Grace Palmer

If you’re a small business owner looking for marketing hacks, this one is underrated:

Add a blog to your website.

Why? Because having a blog is an instant SEO (Search Engine Optimization) boost. 💥

For example, when you look up a question for your business (say, the best time to send an email newsletter), several blog posts will pop up from different email marketing software companies. They’re leveraging their blog to reach their customers and potential leads.

More SEO content on your website = greater the chance to be seen.

So if you’re a baker in the Greater Seattle Area offering wedding cakes, tasty pastries, and cupcakes by the dozen, you’ll want to strategize what content could lead future clients to your website.

🤔 Ask yourself:

  • What problems do my products/services solve for my customers?

  • How can I inspire my future and current customers to build trust and interest in what I offer?

  • What would THEY look up online that I can answer on my blog?

➡️ Here are some ideas for the bakery blog to make it practical:

  • 5 Popular Treats to Bring to a Work Meeting

  • The Best Wedding Cake Ideas for a Small Budget

  • Seattle Pastries that Don’t Disappoint


The blog posts can be short and sweet! (No pun intended. 🍩) PLUS, you can use your blog content on social media, too! More on that another day… 

We love feeding two birds with one scone 👏🏻

Looking for more small business marketing tips? Follow me on Instagram and Facebook! You can also check out what marketing services I offer to see if any could be beneficial to your small business—including setting up a blog!

Grace Palmer