The difference between a small business that gets found and one that doesn’t?

It’s not talent… it’s visibility.

They didn’t prioritize social media strategy as an organization. When I implemented it for them? The sales did the talking.

You might be tempted to think that social media marketing is overrated. But if you’re a small business owner, I implore you to reconsider.

You may have a love-hate relationship with social media, but the reality is… it’s a crucial part of representing your business online.

Here are 3 reasons why:

If you’re a small business owner looking for marketing hacks, this one is underrated:

Add a blog to your website.

Why? Because having a blog is an instant SEO (Search Engine Optimization) boost.

For example, when you look up a question for your business (say, the best time to send an email newsletter), several blog posts will pop up from different email marketing software companies. They’re leveraging their blog to reach their customers and potential leads.

More SEO content on your website = greater the chance to be seen.