3 Reasons Your Small Business Needs Social Media

You may have a love-hate relationship with social media, but the reality is… it’s a crucial part of representing your business online.

Here are 3 reasons why:

1) Social media shows you’re legit

I can’t emphasize enough how integrated social media has become in our culture, especially for the younger generations. It’s actually strange to not have active (or existing) social media pages in this day and age.

If you don’t have social media, your business can seem out of touch and misses opportunities to build trust with leads.

2) Social media showcases your products or services

Social media brings your business to your customers’ feed consistently. This is a FANTASTIC way to display your incredible art, gifted craftsmanship, delicious treats, etc., on a platform you know your clients and future customers are already active.

Your latest piece, project, or baked goods might wow a customer and lead them to doing business with you right then and there!

3) Social media builds connection with your customers

Social media is its namesake: social. Optimizing social media platforms is a great opportunity to engage with your customers in real-time and make you (and your employees, if you have any) more personable—not just a business, but the people behind the business.

As the social media gurus say… we humans crave connection. And it’s true! Connection, trust, and a wonderful experience with your business lead to happy customers!

So in short: showing your small business is real, has fantastic products or services, and engages with its people builds trust with future–and even present–customers… leading to more business for you!

Stay tuned for my take on strategizing which platforms to use for your small biz!

Does your small biz have social media? Have you found these to be true?